OVERVIEW
Challenge:The client needed a cohesive brand identity from scratch, including a logo, brand book, and website, to establish a strong and memorable presence in their industry. The challenge was to align the brand's visuals and messaging with their values and target audience while ensuring consistency across all platforms.
Opportunity: This project offered the chance to create a unified and impactful brand identity that set the foundation for the client’s growth. By designing a professional logo, a detailed brand book, and an engaging website, the brand could effectively communicate its story and connect with its audience.
Technologies: UI/UX | HTML | CSS | JavaScript
Frameworks used: Figma, VSCode, Git
Responsibilities: UI/UX Designer, Brand Designer, Web Developer, Fullstack Development
Project Lead: Albee Mote
Design Team: Xin Li, Rachel Chen, Vanessa Balin, Gabrielle Schwarz, Madison Lebiedzinski, Grace Uecker
Development Team: Yuni Park, Rachel Chen, Maddie Lebiedzinski, Heidi Eren
THE IMPACT.
THE WHY
RX Energy redefines the energy drink market by blending the rich flavors and traditions of Asian and Western cultures into a unique, health-conscious beverage. Crafted with natural ingredients that promote probiotics and essential vitamins, it offers a refreshing energy boost tailored to the modern, active lifestyle.
1. THE PROCESS
Research and Ideation:
- Understanding competitiors and what their branding is.
- Meeting with our client and discussing through what they want.
- Brainstorming logo ideations
- Creating Site Map and Moodboard
Competitor Analysis
Moodboard, Logos, Sitemap
2. Ideation and Feedback
- Design Critiques
- Iteration of Lo-FI Wireframes
- Finalizing Brand Book