From pastel to premium.
Boozy Treats needed a full rebrand, the existing identity used pastel gradients that felt playful but didn't communicate that this was a premium adult product. The goal was to move toward a more mature, upscale feel while keeping the brand's core joy and indulgence.
Working as a team of three, we tackled brand strategy, visual identity, web design, and a 4-week social media marketing plan.
Nostalgia with a grown-up twist.
Boozy Treats brings nostalgia with a grown-up twist: handmade gummies infused with real alcohol. Founded by Bettina Slaughter during the pandemic, what started as a passion project has become a go-to for fun, flavorful indulgence.
While crafting boozy sweets for adults, Bettina also dreams of opening a traditional candy shop on Chicago's South Side, giving kids a safe space to enjoy classic treats. Every bite is made with care, creativity, and a splash of spirits. Must be 21+ to enjoy.
Boozy Treats fills the gap for fun, flavorful, high-quality alcohol-infused candies - an exciting way for adults to enjoy a treat that blends nostalgia with indulgence.
Existing visuals.
The brand before used many pastel gradients, giving a very playful personality. The rebrand goal was to move toward a more mature color palette indicating this is a product for adults - while keeping an aspect of fun indulgence through the brand identity.
Who we serve.
Ages 21-45. Urban and suburban professionals, social event-goers, and gift shoppers. Foodies, cocktail enthusiasts, party hosts, and experiential consumers who enjoy premium, artisanal, and novelty treats - and seek unique, Instagram-worthy products.
A new identity.
A complete logo update was done to establish consistent typography and better align with the brand's goals - leaning into a mature, upscale impression that still incorporates fun. The original logo created confusion as to whether the brand was called "Be Delicious Sweets" or "Boozy Treats."
In the new logo, "Boozy Treats" is dramatically scaled up to eliminate this confusion. The founder wanted to replicate higher-end alcohol brands, so an establishment date (Est. 2020) was added - a common device for premium spirits branding.
The merch line, t-shirts and tote bags, was designed for Boozy Treats' presence at farmer's markets and private events. Previously inconsistent branding meant a recognizable image wasn't established. The new merch creates a cohesive, wearable brand presence.
Consistent across every touchpoint.
The existing website had inconsistent logos, colors, and navigation. Using the new brand strategy, I redesigned the website to reflect a consistent, premium experience that matches the visual identity across all platforms.
Four weeks to grow.
A 4-week social media strategy focused on Instagram and TikTok - building brand awareness, driving website traffic, and converting followers into customers.
2nd Place. We won!
After weeks of research, strategy, and design, we presented the full Boozy Treats rebrand to a panel of judges, covering brand strategy, visual identity, website redesign, and a 4-week social media plan. The presentation brought together every element of the rebrand into a cohesive, professional pitch.
We placed 2nd overall with $1200: a huge win for a project built from scratch in a short timeframe.
