Meeting the sweetest client ever.
Boozy Treats makes handmade gummies infused with real alcohol, kind of like nostalgia with a grown up twist. It was started by Bettina Slaughter during the pandemic as a side hustle, just because she genuinely loves making them, and it’s grown into a go to for fun, flavorful treats. She even dreams of opening a classic candy shop on Chicago’s South Side someday, so kids have a safe place to enjoy treats too.
We met with her every single week. She lives in Chicago, so it was all virtual, but she was honestly the sweetest person ever. Hearing her story and her background, and seeing how much she cares about what she makes, made it such a joy to work with her.
Every bite is made with care, creativity, and a splash of spirits.”
- Creativity
- Quality
- Community
- Joy
- Cami MacMillinGraphic designer
- Rachel Chen (me)Web designer
- Ruhri LeeMarketing strategist
Fun, but not quite grown up yet.
The old brand used a lot of pastel gradients. It felt playful, but it didn’t really tell you this was a premium product for adults. There was also a lot of confusion about the name, since the old logo made it look like the brand was called “Be Delicious Sweets” instead of Boozy Treats.
So our goal was to make it feel more mature and upscale, while keeping the joy that makes Boozy Treats, Boozy Treats.
Who it’s for
Adults 21 to 45: professionals, party hosts, foodies, cocktail lovers and people shopping for a fun gift. Basically anyone who loves a unique, Instagram worthy treat.
A new look that’s a little more grown up.
In the new logo, “Boozy Treats” is way bigger, so there’s no more confusion about the name. Bettina wanted it to feel like a higher end liquor brand, so we added “Est. 2020,” which is something you see a lot on premium spirits.
We also designed merch, like t shirts and tote bags, for her farmers markets and private events, so the brand finally has a look people recognize.
Then I redesigned the website
This was my part. The old website had different logos, different colors and confusing navigation, so it didn’t feel like one brand. I redesigned it around the new brand strategy, so it feels just as premium and consistent as everything else, from the logo to the packaging to Instagram.
Four weeks to grow
We also put together a four week plan for Instagram and TikTok, to get people to know the brand, visit the website and actually buy.
2nd place. We won!
After weeks of meeting with Bettina, researching and designing, we presented the whole rebrand to a panel of judges: the brand strategy, the new look, the website and the marketing plan.
We placed 2nd overall and won $1,200, which was such a huge win for something we built from scratch in such a short time. Between getting to know Bettina and winning with my team, it was honestly such a great experience.
